Join us for the Midwest's best holiday fest with parades, live music, fireworks, and more festive fun! Don’t miss the magic on November 30.

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A Coffee Adventure in the Rockford Area

With so many great options to choose from, it is hard to pick where to get your coffee. The Rockford Area Coffee Trail is the perfect way to try some of the best coffee in the Rockford region. It is a digital passport that allows you to gain points when you visit any of the coffee shops along the…

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Rockford Rocks the Midwest Holiday Scene

If you are anything like me, the holiday season is a time for exploring close to home. It’s about supporting local, appreciating where we live, and finding traditions we can repeat year after year. That is why mid-November through early January is one of my favorite seasons to grab the family and…

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"40 Forward" - A Look Back at 40 Years of RACVB History

While every anniversary is special, decade-milestone anniversaries have an importance all their own. When a decade-milestone anniversary is your ruby anniversary (40 years!), celebration is bigger, reflection is deeper. To celebrate its 40 th anniversary, GoRockford—the organization founded on Sept…

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Top Instagrammable Fall Spots in the Rockford Region

Fall is here, making it the perfect backdrop for that “Instagrammable” moment. And did you know the Rockford region is full of gorgeous colors and unique backdrops? Situated along the beautiful Rock River, head to Rockford for that perfect selfie that will make all of your friends “tap twice!” Don’t…

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